WhatsApp marketing is the most underutilized channel for Indian brands. With 500 million monthly active users and 90%+ open rates, it outperforms email by 10x in engagement.
WhatsApp Business API vs App
For scaling, you need the WhatsApp Business API (not the app). This allows bulk messaging, automation, chatbots, and integration with your CRM.
Message Templates That Convert
Use broadcast lists for promotions, automated sequences for lead nurturing, and transactional messages for order updates and appointment reminders.